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Lecture Management of retail buying – Chapter 3: Understanding the consumer

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In this chapter, you will learn about: How retailers & their research teams decide what motivates consumers; how economic & social trends impact consumer preferences (& therefore, retail buying); where to find both internal & external data that can help forecast demand for products. | Lecture Management of retail buying – Chapter 3: Understanding the consumer

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Lecture Management of retail buying – Chapter 2: The roles of buying groups

Lecture Management of retail buying – Chapter 2: The roles of buying groups

Lecture Management of retail buying – Chapter 2: The roles of buying groups

Lecture Management of retail buying – Chapter 1: An overview of retail buying

Lecture Management of retail buying – Chapter 1: An overview of retail buying

Lecture Management of retail buying – Chapter 1: An overview of retail buying

Lecture Management of retail buying – Chapter 9: Translating plans into purchases

Lecture Management of retail buying – Chapter 9: Translating plans into purchases

Lecture Management of retail buying – Chapter 9: Translating plans into purchases

Lecture Management of retail buying – Chapter 3: Understanding the consumer