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Marketing analysis of cereal by-products used as livestock feed in Kano state, Nigeria

The study focused on the profitability analysis of marketing of cereals by-products used as livestock feed in Kano State. Multistage sampling technique was used for the study and data was collected using structured questionnaire supplemented with key informant interview. A total of one hundred and seventy-eight (178) cereals by-product marketers were sampled. The analytical tools employed included descriptive statistics, net marketing margin analysis and marketing efficiency. The result of the socio economic characteristics showed that 12% of the cereals by-products marketers were adult belonging to the age group of 43-52 years, 51% of them had household size of 1-6 members, 43.8% of the cereals by-products marketers had 14-22 years of marketing experience, 94.9% married with 88.6% males, the result of educational background of legumes by-products marketers in the study area shows that 44.9% had Qur'anic education. | Marketing analysis of cereal by-products used as livestock feed in Kano state, Nigeria