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Assessing the development potential of modern retail in Vietnam

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Vietnam retail market is one among the attractive retail markets in the world. The development of retail market leads to the formation and development of modern retail formats. Currently, the modern retail formats like supermarkets, commercial centers, convenience stores are gradually replacing the traditional forms of retail stores such as markets and individual business. This study was conducted to assess the development potential of modern retail in Vietnam. | Assessing the development potential of modern retail in Vietnam