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Applying means end chain theory and laddering interviews to the study of product attributes for Dalat potatoes
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Dalat potato brand has currently been facing unfair competition from wholesalers using Chinese potatoes labelled with Vietnamese brand to disguise their true origin. Accordingly, potatoes from China are first transported to Lam Dong and then covered by Lam Dong soil to cheat consumers. | Applying means end chain theory and laddering interviews to the study of product attributes for Dalat potatoes