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Lecture Sales and distribution management: Chapter 3 - Krishna K Havaldar, Vasant M Cavale

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Chapter 3, planning, sales forecasting, and budgeting. After studying this chapter you will be able: To understand strategic planning, its linkage to strategic marketing and marketing management; to know how sales strategy is developed from marketing strategy; to learn basic terms used in forecasting, forecasting approaches, and methods of sales forecasting; to understand purposes and the process of sales budget. | Lecture Sales and distribution management: Chapter 3 - Krishna K Havaldar, Vasant M Cavale

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