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Lecture Sales and distribution management: Chapter 8 - Krishna K Havaldar, Vasant M Cavale

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Chapter 8, distribution management & the marketing mix. After studying this chapter you will be able: Role of distribution management in the marketing mix, why distribution channels are required, distribution channel strategy, overview of distribution channel members, intensity in the distribution effort. | Lecture Sales and distribution management: Chapter 8 - Krishna K Havaldar, Vasant M Cavale

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