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Lecture Sales and distribution management: Chapter 11 - Krishna K Havaldar, Vasant M Cavale

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Chapter 11, channel institutions - Wholesaling. After studying this chapter you will be able: Understand functions of a wholesaler, understand various classes of wholesalers, major wholesaling decisions, benefits and limitations of wholesalers, understand about a – distributor in more detail, trends in wholesaling practices. | Lecture Sales and distribution management: Chapter 11 - Krishna K Havaldar, Vasant M Cavale

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