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Summary of PhD thesis: Personal values in service consumption - An experimental study in Vietnam

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The study must achieve specific objectives: adjust the scale of 'personal values', then find what aspects of'personal values' are relevant to the current market in Vietnam. Testing the concept of 'personal values' as well asits aspects corresponding to the behavioral model in some typical service industries in Vietnam. Check the reliability of the research model used in testing 'personal values' with service consumption behavior. | Summary of PhD thesis: Personal values in service consumption - An experimental study in Vietnam

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