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Whether individualism makes people from the “West” happier and collectivism makes people from the “East” more satisfied in life: An individual level analysis

Determinants of the variation of happiness have long been discussed in social sciences. Recent studies have focused on investigating cultural factors contributing to the level of individual happiness in which the cultural dimension of individualism (IND) and collectivism (COL) has been drawing the attention of numerous scholars. | Whether individualism makes people from the “West” happier and collectivism makes people from the “East” more satisfied in life: An individual level analysis