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Changing leadership style in the Vietnamese commercial banks before and after Vietnam joins the WTO

This study seeks to examine the changes in leadership style in four state-owned commercial banks in Vietnam of Vietcombank, Vietinbank, BIDV and Agribank before and after Vietnam joins the WTO, from 2007 to 2015. The study used OCAI culture diagnostic models to assess four different leadership styles using questionnaires and multivariate analysis techniques (paired t test, t test, ANOVA). The research result from 1056 employees in Vietnamese banks shows that there is a shift in the leadership style between two periods before and after Vietnam joins the WTO. | Asian Social Science; Vol. 13, No. 2; 2017 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education Changing Leadership Style in the Vietnamese Commercial Banks Before and After Vietnam Joins the WTO Do Minh Cuong1 & Nguyen Hai Minh1 University of Economics and Business, Vietnam National University, Hanoi, Vietnam Correspondence: Nguyen Hai Minh, University of Economics and Business, Vietnam National University, Hanoi, Vietnam. E-mail: nghaiminh82@gmail.com Received: May 31, 2016 doi:10.5539/ass.v13n2p1 Accepted: June 8, 2016 Online Published: January 19, 2017 URL: http://dx.doi.org/10.5539/ass.v13n2p1 Abstract This study seeks to examine the changes in leadership style in four state-owned commercial banks in Vietnam of Vietcombank, Vietinbank, BIDV and Agribank before and after Vietnam joins the WTO, from 2007 to 2015. The study used OCAI culture diagnostic models to assess four different leadership styles using questionnaires and multivariate analysis techniques (paired t test, t test, ANOVA). The research result from 1056 employees in Vietnamese banks shows that there is a shift in the leadership style between two periods before and after Vietnam joins the WTO. The study also shows a significant difference in the change level of the leadership style between banks that have increased competitive and creative factors. This conversion trend is strongly increasing as Vietnam is about to participate in the TPP. The study was funded by Vietnam National Foundation for Science and Technology Development (NAFOSTED) under grant number I3-2012.21. Keywords: Leadership style, organizational culture, commercial bank, OCAI model, bank administration 1. Introduction Leadership style is a characteristic aspect of organizational culture and plays an important role to the organization success. Leadership style affects organization’s performance, reputation or image (Conger & Kanungo, 1988; Deal & Kennedy, 1982). It is also regarded as one of the