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Factors influencing online recruitment of Vietnamese enterprises

This research aims to find out factors affecting the online recruitment by Vietnamese enterprises in the context of global integration. It interviews 220 employees of 30 HCMC and Bình Dương-based companies. The results show that the scales of influential factors on online recruitment comprise five components, namely usefulness, ease of use, risk involved in online transaction, risk related to applicants and convenience in payment. | UEH-JED No.210 February 2012 | 45 Factors Influencing Online Recruitment of Vietnamese Enterprises NGUYỄN QUANG THU* & HÀ KIÊN TÂN** ABSTRACT This research aims to find out factors affecting the online recruitment by Vietnamese enterprises in the context of global integration. It interviews 220 employees of 30 HCMC and Bình Dương-based companies. The results show that the scales of influential factors on online recruitment comprise five components, namely usefulness, ease of use, risk involved in online transaction, risk related to applicants and convenience in payment. All of them have effects on the attitude towards the use of online recruitment, except for ease of use. The research proposes some measures to encourage Vietnamese enterprises to use online recruitment based on the four influential factors. Keywords: Enterprise, recruitment, online, factor 1. INTRODUCTION Information technology (IT) has revolutionized every aspect of life and sciences. The application of IT to production and business activities is consistent with this trend. The use of IT in recruitment, also called online recruitment, has come into existence and gradually replaced old recruitment methods thanks to its overwhelming advantages such as greater speed, lower cost, more utility, higher effectiveness, and no limit posed by space and time. However, online recruitment is somewhat unfamiliar to developing countries in general and Vietnam in particular. As mentioned earlier, the goal of this research is to identify influential factors on the online recruitment by Vietnamese enterprises, thereby suggesting measures to encourage the use of this recruitment method. The paper presents (1) theoretical basis, (2) research methodology and results, and (3) discussion and suggestions. 2. THEORETICAL BASIS a. Online recruitment: According to the HRM Guide, online recruitment is the advertisement of vacancies on job sites or corporate websites to recruit necessary personnel. This is a very popular .