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Lecture Small business management: An entrepreneur's guidebook (6/e): Chapter 8 – Byrd, Megginson
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Chapter 8 - Developing marketing strategies. After studying the material in this chapter, you should be able to: Describe the marketing concept and explain how it can be used by a small business, show how marketing research can be used to implement the marketing concept, explain how to develop and implement a marketing strategy, explain how the product life cycle affects marketing strategies, explain how packaging affects marketing, describe how prices are set and administered, show how marketing services differs from marketing goods.