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Lecture Global marketing management (7th edition): Chapter 2 - Masaaki Kotabe, Kristiaan Helsen

Chapter "economic environment", what you should learn from chapter 2: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer. | Chapter 2 PowerPoint Economic Environment Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Chapter Overview 1. Intertwined World Economy 2. Country Competitiveness 3. Emerging Economies 4. Evolution of Cooperative Global Trade Agreements 5. Information Technology and the Changing Nature of Competition 6. Regional Economic Arrangements 7. Multinational Corporations Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Introduction In 2008, the annual global merchandise trade amounted to $16.3 trillion. From 1997 to 2007, world GDP grew more than 30 percent. In the same period, total world exports of merchandise increased by more than 60 percent. The World Bank (at the time of this writing) predicted that the global GDP growth would grow 2.9 percent in 2016 and strengthen to 3.1 percent in 2017-18. Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Exhibit 2-1: Growth in the Volume of World Merchandise Trade and GDP, 2007-2014 Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Introduction According to the World Trade Organization (WTO), the top five merchandise exporting countries in 2014 were: China ($2,343 billion) The United States ($1,610 billion) Germany ($1,547 billion) Japan ($710 billion) France ($583 billion) Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Introduction Collectively, the top nine export nations accounted for nearly half of world merchandise trade in 2014. The Triad Regions (North America, Western Europe, and Japan) of the world collectively produced nearly 60 percent of world GDP in 2007, down from 78 percent in 2004. Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Introduction The net result of these factors? Increased interdependence of countries/economies Increased competitiveness Need for firms to keep a constant watch on the international economic environment. Consumers and companies in the U.S. and Japan are able to find domestic sources for their needs because of their diversified | Chapter 2 PowerPoint Economic Environment Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Chapter Overview 1. Intertwined World Economy 2. Country Competitiveness 3. Emerging Economies 4. Evolution of Cooperative Global Trade Agreements 5. Information Technology and the Changing Nature of Competition 6. Regional Economic Arrangements 7. Multinational Corporations Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Introduction In 2008, the annual global merchandise trade amounted to $16.3 trillion. From 1997 to 2007, world GDP grew more than 30 percent. In the same period, total world exports of merchandise increased by more than 60 percent. The World Bank (at the time of this writing) predicted that the global GDP growth would grow 2.9 percent in 2016 and strengthen to 3.1 percent in 2017-18. Chapter 2 Copyright © 2017 John Wiley & Sons, Inc. Exhibit 2-1: Growth in the Volume of World Merchandise Trade and GDP, 2007-2014 Chapter 2 Copyright © 2017 John .