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Lecture Dynamics of mass communication (9th edition): Chapter 10 - Joseph R. Dominick

Chapter 10 - Television. This chapter includes contents: History, contemporary television, television in the digital age, defining features of television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, cable television, home video, direct broadcast satellites, feedback, the television industry. | THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens Chapter 10 Television History Contemporary Television Television in the Digital Age Defining Features of Television Organization of the Broadcast Television Industry Ownership in the Television Industry Producing Television Programs Economics Public Broadcasting Cable Television Home Video Direct Broadcast Satellites Feedback The Television Industry Chapter Outline 1928 – Zworykin’s iconoscope 1930 – Farnsworth’s image dissector 1939 – First public demo NBC, owned by RCA World’s Fair WW II leads to technical advances 1948 – FCC’s freezes licenses for 4 years 1952 –12 VHF and 70 UHF channels History 1950s Radio as model Video tape developed in 1956 by Ampex UHF peters out Color broadcasting Golden Age Ed Sullivan’s Talk of the Town Texaco Star Theater Adult Westerns such as Gunsmoke History 1960s – TVs in 95% of US homes Network news 15 30 minutes TV journalism excels covering: JFK, King, and RFK assassination events Civil Rights movement Apollo space program Public Broadcasting Act of 1967 set up PBS History 1970s – TV viewing and violence Citizen action groups and the FCC Cable TV becomes a serious competitor Law-and-order programs The FBI; Mannix All in the Family Dallas & Dynasty History 1980s 1990s – Big 3 continue to decline (90% 60%) Fox, UPN, and WBN start up Disney buys ABC Westinghouse buys CBS Cable in 68% of U.S. homes by 2000 Cable a serious competitor Premium channels PPV Advertising revenue History VCRs in 90% of U.S. homes by 2000 Cassette rentals become multibillion dollar industry Timeshifting Zapping Zipping Grazing Direct Broadcast by Satellite (DBS) History Telecommunications Act of 1996 TV program rating system V-chip Family-oriented comedies Family Ties The Cosby Show Newsmagazines 60 Minutes Dateline NBC Reality programs Survivor Big Brother History Contemporary Television 2000-2005 Reality programs: 12 hours of prime-time schedule Controversy over . | THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens Chapter 10 Television History Contemporary Television Television in the Digital Age Defining Features of Television Organization of the Broadcast Television Industry Ownership in the Television Industry Producing Television Programs Economics Public Broadcasting Cable Television Home Video Direct Broadcast Satellites Feedback The Television Industry Chapter Outline 1928 – Zworykin’s iconoscope 1930 – Farnsworth’s image dissector 1939 – First public demo NBC, owned by RCA World’s Fair WW II leads to technical advances 1948 – FCC’s freezes licenses for 4 years 1952 –12 VHF and 70 UHF channels History 1950s Radio as model Video tape developed in 1956 by Ampex UHF peters out Color broadcasting Golden Age Ed Sullivan’s Talk of the Town Texaco Star Theater Adult Westerns such as Gunsmoke History 1960s – TVs in 95% of US homes Network news 15 30 minutes TV journalism excels covering: JFK, King, and RFK .