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Lecture Business research methods (12/e): Chapter 15 - Donald R. Cooper, Pamela S. Schindler

Chapter 15 - Data preparation and description. After studying this chapter you will be able to understand: The importance of editing the collected raw data to detect errors and omissions, how coding is used to assign number and other symbols to answers and to categorize responses, the use of content analysis to interpret and summarize open questions,. | Data Preparation and Description Chapter 15 McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. 1 Learning Objectives Understand . . . The importance of editing the collected raw data to detect errors and omissions. How coding is used to assign number and other symbols to answers and to categorize responses. The use of content analysis to interpret and summarize open questions. 2 Learning Objectives Understand . . . Problems with and solutions for “don’t know” responses and handling missing data. The options for data entry and manipulation. 3 Pull Quote “Pattern thinking, where you look at what’s working for someone else and apply it to your own situation, is one of the best ways to make big things happen for you and your team.” David Novak, chairman and CEO, Yum! Brands, Inc. Data Preparation in the Research Process 5 Monitoring Online Survey Data Online surveys need special editing attention. CfMC provides software and support to research . | Data Preparation and Description Chapter 15 McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. 1 Learning Objectives Understand . . . The importance of editing the collected raw data to detect errors and omissions. How coding is used to assign number and other symbols to answers and to categorize responses. The use of content analysis to interpret and summarize open questions. 2 Learning Objectives Understand . . . Problems with and solutions for “don’t know” responses and handling missing data. The options for data entry and manipulation. 3 Pull Quote “Pattern thinking, where you look at what’s working for someone else and apply it to your own situation, is one of the best ways to make big things happen for you and your team.” David Novak, chairman and CEO, Yum! Brands, Inc. Data Preparation in the Research Process 5 Monitoring Online Survey Data Online surveys need special editing attention. CfMC provides software and support to research suppliers to prevent interruptions from damaging data . Editing Criteria Consistent Uniformly entered Arranged for simplification Complete Accurate 7 Field Editing Field editing review Entry gaps identified Callbacks made Results validated 8 Central Editing Be familiar with instructions given to interviewers and coders Do not destroy the original entry Make all editing entries identifiable and in standardized form Initial all answers changed or supplied Place initials and date of editing on each instrument completed 9 Sample Codebook 10 Precoding 11 Coding Open-Ended Questions 6. What prompted you to purchase your most recent life insurance policy? _ _ _ _ _ _ _ _ 12 Coding Rules Categories should be Appropriate to the research problem Exhaustive .