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Ma Trận BCG (Boston Matrix)

magine that you're reviewing your organization's products. You need to decide which ones you should focus investment on. One of the products is doing well financially. However, demand has fallen, and this trend looks set to continue. Another product is also doing well, but it's in a new market, and needs a lot of cash to support it. Should you continue investing in it? And another product is barely profitable, although its market is growing. Should you kill it or keep it? | Boston Matrix Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-952-7 Copyright Notice www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-952-7 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy forward or transfer this publication or any part of it whether in electronic or printed form to another person or entity. Reproduction or translation of any part of this work without the permission of the copyright holder is against the law. Your downloading and use of this eBook requires and is an indication of your complete acceptance of these Terms of Use. You do not have any right to resell or give away part or the whole of this eBook. BOSTON MATRIX Table of Contents Preface 2 Visit Our Website 3 Introduction 4 The Boston Matrix 6 Classifying Products and Business Units 11 Stars 13 Question Marks 14 Cash Cows 16 Dogs 18 Using the Boston Matrix at Brand Level 20 A Balanced Portfolio 22 Summary 25 References 26 ISBN 978-1-62620-952-7 www.free-management-ebooks.com