tailieunhanh - Lecture Operations management (11/e): Chapter 2 - William J. Stevenson

Chapter 2 - Competitiveness, strategy, and productivity. Chapter 2 discusses operations management in a broader context, and presents the issues of competition, strategy, and productivity. After you have read Chapter 2, you will understand the importance of the operations function relative to the goals of a business organization, and how performance of production function can be measured. | Competitiveness, Strategy, and Productivity McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. You should be able to: List the three primary ways that business organizations compete Explain five reasons for the poor competitiveness of some companies Define the term strategy and explain why strategy is important Discuss and compare organization strategy and operations strategy, and explain why it is important to link the two Describe and give examples of time-based strategies Define the term productivity and explain why it is important to organizations and countries Provide some reasons for poor productivity and some ways of improving it 2- Student Slides Competitiveness: How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services Organizations compete through some combination of their marketing and operations functions What do customers want? How can these customer needs | Competitiveness, Strategy, and Productivity McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. You should be able to: List the three primary ways that business organizations compete Explain five reasons for the poor competitiveness of some companies Define the term strategy and explain why strategy is important Discuss and compare organization strategy and operations strategy, and explain why it is important to link the two Describe and give examples of time-based strategies Define the term productivity and explain why it is important to organizations and countries Provide some reasons for poor productivity and some ways of improving it 2- Student Slides Competitiveness: How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services Organizations compete through some combination of their marketing and operations functions What do customers want? How can these customer needs best be satisfied? Student Slides 2- Product and service design Cost Location Quality Quick response Flexibility Inventory management Supply chain management Service Managers and workers 2- Student Slides Mission Goals Organizational Strategies Tactics Functional Strategies 2- Student Slides Mission The reason for an organization’s existence Goals Provide detail and the scope of the mission Goals can be viewed as organizational destinations Strategy A plan for achieving organizational goals Serves as a roadmap for reaching the organizational destinations Student Slides 2- Core Competencies The special attributes or abilities that give an organization a competitive edge To be effective core competencies and strategies need to be aligned Student Slides 2- Effective strategy formulation requires taking into account: Core competencies Environmental scanning SWOT Successful strategy formulation also requires taking into account: Order qualifiers Order