tailieunhanh - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 4 - Kathryn Rentz, Paula Lentz
Chapter 4 - Constructing clear sentences and paragraphs. In this chapter, the following content will be discussed: Limit sentence content, economize on words, determine emphasis in sentence design, give the sentences unity, word sentences logically. | Chapter 4 Constructing Clear Sentences and Paragraphs © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Chapter Overview Limit sentence content Economize on words Determine emphasis in sentence design Give the sentences unity Word sentences logically Limit Sentence Content Many consumers have expressed dissatisfaction with the relatively high prices of the new Japanese cars, but this has not prevented large numbers of people from purchasing these cars and pushing sales higher than many automotive experts had forecast, thus firmly entrenching the Japanese cars in a large segment of the automobile market. DON’T Limit Sentence Content Many consumers have expressed dissatisfaction with the relatively high prices of the new Japanese cars. However, this has not | Chapter 4 Constructing Clear Sentences and Paragraphs © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Chapter Overview Limit sentence content Economize on words Determine emphasis in sentence design Give the sentences unity Word sentences logically Limit Sentence Content Many consumers have expressed dissatisfaction with the relatively high prices of the new Japanese cars, but this has not prevented large numbers of people from purchasing these cars and pushing sales higher than many automotive experts had forecast, thus firmly entrenching the Japanese cars in a large segment of the automobile market. DON’T Limit Sentence Content Many consumers have expressed dissatisfaction with the relatively high prices of the new Japanese cars. However, this has not prevented large numbers of people from purchasing these cars and pushing sales higher than many automotive experts had forecast. The Japanese cars have thus become entrenched in a large segment of the automobile market. DO Economize on Words (Eliminate Cluttering) Regardless of the fact that sales increased, profits continue to decline. Even though sales increased, profits continue to decline. Production will decrease next month due to the fact that we must retool for the next model. Production will decrease next fall because we must retool for the next model. In very few instances do the salespeople receive bonuses over the amount of $100. The salespeople seldom receive bonuses over $100. At all times the cash box is kept locked. The cash box is always kept locked. We have verified the charges to your account and find that the account balances on our books agree with the account balances on your books. We have verified the charges to your account and find that our records
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