tailieunhanh - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 2 - Kathryn Rentz, Paula Lentz

Chapter 2 - Communicating across cultures. After reading the material in this chapter, you should be able to: Explain why cross-cultural communication is critical to business, describe three major factors that influence a country or region’s culture, describe cultural differences regarding body positions and movements and use this knowledge effectively in communicating,. | Chapter 2 Communicating Across Cultures © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Why cross-cultural communication is critical to business Dimensions of cultural difference Body positions and movements Factors of human relationships Problems of language Advice for communicating across cultures Enhancing cross-cultural communication skills 2- Chapter Overview Technological advances, such as interactive and mobile communication, have fueled globalization. Effective international communication helps you design products that meet global market needs and win business. Successful communication with international coworkers improves workplace productivity. Communicating with those from other cultures enriches your business and personal life. 2- Why | Chapter 2 Communicating Across Cultures © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Why cross-cultural communication is critical to business Dimensions of cultural difference Body positions and movements Factors of human relationships Problems of language Advice for communicating across cultures Enhancing cross-cultural communication skills 2- Chapter Overview Technological advances, such as interactive and mobile communication, have fueled globalization. Effective international communication helps you design products that meet global market needs and win business. Successful communication with international coworkers improves workplace productivity. Communicating with those from other cultures enriches your business and personal life. 2- Why Cross-Cultural Communication? “The collective programming of the mind which distinguishes the members of one category of people from another.” --Dutch sociologist Geert Hofstede’s definition of culture Do you agree? How would you define culture? What Is Culture? 2- Culture: Questions for Discussion 2- What is culture? What kinds of factors have influenced national cultures? How have the Internet and increasing global trade affected cultural differences? Why are people able to do business across different cultures? What do businesspeople have in common the world over? What is ethnocentrism and how does it impair cross-cultural business relations? Topography History Religion Sensitivity to these factors helps you avoid ethnocentrism. Factors Impacting Culture 2- The body (bowing, standing) Did you know squatting is a very common business practice in some countries? Head movement Shaking the head “yes” or “no” means little in some cultures. Hand gestures .