tailieunhanh - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 6 - Kathryn Rentz, Paula Lentz

Chapter 6 - Choosing the best process and form. This chapter presents the following content: The writing process and effective strategies, the importance of readable formatting, the main types and purposes of business messages, the inverted pyramid structure for writing. | Chapter 6 Choosing the Best Process and Form © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. The writing process and effective strategies The importance of readable formatting The main types and purposes of business messages Letters Memorandums Email Text messaging Instant messaging Social networking The inverted pyramid structure for writing Click to edit Master title style Chapter Overview Click to edit Master title style The Writing Process Planning the message Determining goals Analyzing the audience Gathering information Analyzing and organizing the information Choosing a form, channel, and format Click to edit Master title style The Writing Process Drafting the message Avoid perfectionism Keep going Use any strategies that will keep you . | Chapter 6 Choosing the Best Process and Form © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. The writing process and effective strategies The importance of readable formatting The main types and purposes of business messages Letters Memorandums Email Text messaging Instant messaging Social networking The inverted pyramid structure for writing Click to edit Master title style Chapter Overview Click to edit Master title style The Writing Process Planning the message Determining goals Analyzing the audience Gathering information Analyzing and organizing the information Choosing a form, channel, and format Click to edit Master title style The Writing Process Drafting the message Avoid perfectionism Keep going Use any strategies that will keep you working productively Click to edit Master title style The Writing Process Revising Revising Editing Proofreading Click to edit Master title style The Writing Process Avoid an intimidating document. Use formatting devices to enhance readability and comprehension: White space Headings Short paragraph “chunks” Typographical emphasis (., bold, italics) Bulleted lists Diagrams and pictures Click to edit Master title style The Importance of Formatting Click to edit Master title style Main Types of Business Messages The most traditional type of business message Used to correspond with people outside the organization Not as formal as they once were More than a strategic means to achieve a business goal—an exchange among real people Click to edit Master title style Letters Written internally More formal than email Format Date To From Subject Share factual, problem-related info; some can be classified as reports A traditional genre being replaced by email Click to edit Master