tailieunhanh - Lecture Management: Business environment - Ngô Quý Nhâm

Lecture "Management: Business environment" cung cấp cho người đọc các kiến thức: External environment (types of external environment, analysing the environment, managing the environment), internal environment (nature of organisational culture, manifestations of culture, promoting innovation, changing organisational culture). | BUSINESS ENVIRONMENT Ngô Quý Nhâm MBA Tel 04 8356805 - 0904063835 Email quynham@ NGO QUY NHAM MBA Lecture outline External environment Types of external environment Analysing the environment Managing the environment Internal environment culture Nature of organisational. culture Manifestations of culture Promoting innovation Changing organisational. culture Leadership cultural change NGO QUY NHAM MBA 1 External environment External environment refers to the outside forces or institutions that potentially affect an organisation s performance External environment is made up of The General environment The broad conditions and trends that may affect the organisation. The Specific environment The part of the environment that is directly relevant to the achievement of an organisation s goals. NGO QUY NHAM MBA 2 The General environment Legal-political environment Legal governmental systems within which an organisation must function. How does government affect businesses activities NGO QUY NHAM MBA The General environment Economic environment Systems of producing distributing consuming wealth. How do these factors affect companies operation Economic growth and disposable income Interest Inflation Stock market fluctuations NGO QUY NHAM MBA