tailieunhanh - Lecture Management: Unit 5 - Ngô Quý Nhâm

Lecture "Management - Unit 5: Strategic management" content presentation: The importance of strategic management, the strategic management process, types of organizational strategies. Invite you to consult. | Steven P. Robbins Mary Coulter Unit 05 STRATEGIC MANAGEMENT L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management Explain why strategic management is important. Discuss what studies of the effectiveness of strategic management have shown. The Strategic Management Process List six steps in the strategic management process. Describe what managers do when they do external and internal analyses. Explain the role of resources capabilities and core competencies in the internal analysis. 8-2 L E A R N I N G O U T L I N E cont d Follow this Learning Outline as you read and study this chapter. Types of Organizational Strategies Explain the three growth strategies. Discuss the BCG matrix and how it s used. Define SBUs and business-level strategies. Describe the role of competitive advantage in businesslevel strategies. Explain Porter s five forces model. Describe three generic competitive strategies. .