tailieunhanh - Lecture Management: Unit 4 - Ngô Quý Nhâm

Lecture "Management - Unit 4: Planning" content presentation: What is planning, why do managers plan, how do managers plan, establishing goals and developing plans. Invite you to consult. | Steven P. Robbins Mary Coulter Unit 04 PLANNING L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. What Is Planning Why Do Managers Plan How Do Managers Plan Establishing Goals and Developing Plans 7-2 What Is Planning Planning A primary functional managerial activity that involves Defining the organization s goals Establishing an overall strategy for achieving those goals Developing a comprehensive set of plans to integrate and coordinate organizational work. Types of planning Informal not written down short-term focus specific to an organizational unit. Formal written specific and long-term focus involves shared goals for the organization. .

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