tailieunhanh - Social Advertising Quarterly Report

Social advertising continues to grow at a rapid rate, with the majority of that growth coming from Facebook. Now, 92% of social marketers report that they are using Facebook for advertising. Facebook is a powerful advertising platform, but there are some who still debate its value for brands. Although a lot of writing focuses on claims that Facebook’s organic reach is declining in favour of paid ads on the platform, most brands find that Facebook advertising is highly efficient and generates long term ROI. | Social Advertising Quarterly Report Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend socialbakers sodalbakeis 2 1. Introduction Social advertising continues to grow at a rapid rate with the majority of that growth coming from Facebook. Now 92 of social marketers report that they are using Facebook for advertising. Facebook is a powerful advertising platform but there are some who still debate its value for brands. Although a lot of writing focuses on claims that Facebook s organic reach is declining in favour of paid ads on the platform most brands find that Facebook advertising is highly efficient and generates long term ROI. This report will take a look at Facebook advertising in detail to showcase what has changed from Q2 2013 through Q1 2014. In this report you will learn B Which Facebook ad placements and types work the best B Average KPIs by industry B Average KPIs by region Ề Forecast on Facebook Q1 quarterly earnings for advertising sodalbakeis 3 Methodology We ve pulled together data from the Socialbakers Ad Analytics tool industry data and Facebook quarterly reports to present our quarterly Facebook advertising report. Data has been analysed from April 2013 - March 2014 for verticals and April 2013 - February 2014 for all other sections. We have looked at more than 2 000 advertising accounts and aggregated their performance impressions spend clicks into ad types placements regions and verticals. 12 KPI Definitions Click-Through Rate CTR Number of clicks divided by number of impressions per ad. Example If the CTR of an ad is 1 that means that 1 of everyone who saw the ad clicked. Cost per Click CPC Total cost divided by number of clicks per ad. Cost per Impression CPM Total cost divided by number of impressions per ad multiplied by 1000. Example A business may have bought 10 000 impressions at a CPM of 5 meaning they spent 50. 2. Ad Placements Determining the right ad placements is crucial for increasing the .

• Internet Marketing
• Social Advertising Quarterly Report
• Social Advertising
• Average KPIs by industry
• Average KPIs by region
• Forecast on Facebook
• Quarterly earnings for advertising