tailieunhanh - MARKETING STRATEGY FORMULATION IN THE COMMERCIALIZATION OF NEW TECHNOLOGIESA Dissertation Presented to The Academic Faculty by Leslie Harris VincentIn Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy in the College of Manage
c | MARKETING STRATEGY FORMULATION IN THE COMMERCIALIZATION OF NEW TECHNOLOGIES A Dissertation Presented to The Academic Faculty by Leslie Harris Vincent In Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy in the College of Management Georgia Institute of Technology August 2005 MARKETING STRATEGY FORMULATION IN THE COMMERCIALIZATION OF NEW TECHNOLOGIES Approved by Dr. Goutam Challagalla Co-Advisor College of Management Georgia Institute of Technology Dr. Sundar G. Bharadwaj Co-Advisor Goizueta School of Business Emory University Dr. Christina E. Shalley College of Management Georgia Institute of Technology Dr. Marie C. Thursby College of Management Georgia Institute of Technology Dr. Nancy . Wong College of Management Georgia Institute of Technology Approved May 5 2005 For Gran - my very own guardian .
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