tailieunhanh - Bài giảng Email Marketing

Bài giảng Email Marketing trình bày các số liệu liên quan đến Email Marketing và vai trò của nó. Đây là những kiến thức bổ ích mà các bạn chuyên ngành Marketing cần biết. . | ON AIR Email Marketing Email Marketing Is Dead ? Changing Email 3 Billion 204,000,000 sent email/ day Facebook 1 Billion 2,460,000 pieces of content/ day Twitter 200 Million 277,000 tweet times/ day Linkedin 200 Million - Pinterest 40 Million 4,472 pins/ day 2014 2013 Elie Bursztein MERCKLE 4x 23% (2007) – 30% (2010) 43% (2007) – 37% (2010) Email accounts Banking accounts Social network accounts Online store accounts Gaming accounts Marketing 2 Email 1978 1991 2003 2007 1992 2006 Marketing Newsletter Digest email Lead Nurturing Sponsorship email Dedicated email Transactional email 3 4 Email 1978 1991 2003 2007 1992 2006 Marketing Newsletter Digest email Lead Nurturing Sponsorship email Dedicated email Transactional email + 5 + 7 tỷ 2014 3 tỷ 14% North America 23% Europe 47% Asia/ Pacific 16% Others Email use by age group Email use by age group Interests Of email users Planning Contact list Management Email Creation Automatic tactics Review and Improve Bounce Rate Delivery Rate List Growth Rate CTR Email Sharing Coversion Rate Revenue per email sent Open Rate 70% CTR 60% CVR 56% COR 29% ROI 29% ROI In-House Third-party ASP (Application Service Provider) SaaS (Software as a Service) In-House Third-party ASP (Application Service Provider) SaaS (Software as a Service) Optimization Growth your list Email and other channels Segmentation Design Delivery time Spam Optimization Growth your list Email and other channels Segmentation Design Delivery time Spam Optimization Growth your list Email and other channels Segmentation Design Delivery time Spam Optimization Growth your list Email and other channels Segmentation Design Delivery time Spam Optimization Growth your list Email and other channels Segmentation Design Delivery time Spam ADVANTAGES VS DISADVANTAGES CASE STUDY Email Marketing GVHD Phạm Thanh Thúy Vy NHÓM Võ Trần Dấu Ái Nguyễn Thị Thùy Na Văn Minh Phương Phạm Minh Thông Nguyễn Thị Kim Tuyến THANK YOU | ON AIR Email Marketing Email Marketing Is Dead ? Changing Email 3 Billion 204,000,000 sent email/ day Facebook 1 Billion 2,460,000 pieces of content/ day Twitter 200 Million 277,000 tweet times/ day Linkedin 200 Million - Pinterest 40 Million 4,472 pins/ day 2014 2013 Elie Bursztein MERCKLE 4x 23% (2007) – 30% (2010) 43% (2007) – 37% (2010) Email accounts Banking accounts Social network accounts Online store accounts Gaming accounts Marketing 2 Email 1978 1991 2003 2007 1992 2006 Marketing Newsletter Digest email Lead Nurturing Sponsorship email Dedicated email Transactional email 3 4 Email 1978 1991 2003 2007 1992 2006 Marketing Newsletter Digest email Lead Nurturing Sponsorship email Dedicated email Transactional email + 5 + 7 tỷ 2014 3 tỷ 14% North America 23% Europe 47% Asia/ Pacific 16% Others Email use by age group Email use by age group Interests Of email users Planning Contact list Management Email Creation Automatic tactics Review and Improve .