tailieunhanh - Southeast Asia Digital Future in Focus 2013

Southeast Asia Digital Future in Focus 2013 products media frag mentation is occurring at light speed in comscore has been preparing for a future today’s multi platform environment, which features scenario where most people will consume content not only computers, but smartphones, tablets, on the go and pcs would no longer be the centre gaming platforms and a seemingly ever increasing of the digital universe. This future is quickly number of emerging devices. | 26 July 2013 comScore Inc. Proprietary. SOUTHEAST ASIA FUTURE IN FOCUS 2013 Key Insights and Digital Trends from Southeast Asia Introduction FutureinFocus Executive Summary Media fragmentation is occurring at light speed in comScore has been preparing for a future today s multi-platform environment which features scenario where most people will consume content not only computers but smartphones tablets on the go and PCs would no longer be the centre gaming platforms and a seemingly ever-increasing of the digital universe. This future is quickly number of emerging devices. becoming a reality. The strong swelling of mobile audiences devices The following report examines how the latest and consumption habits have shown us that trends in web usage online video mobile and consumers have become more platform agnostic in search social and shopping are currently shaping their digital media consumption and happily switch the UK digital marketplace and what that means devices throughout the day and into the night to stay for the coming year as comScore helps bring the c comScoRE comScore Inc. Proprietary. 2 Key Takeaways More than 40 of internet users come from APAC Internet user numbers across APAC continue to grow at a much greater pace than any other market. Six countries from Southeast Asia is home to an online population in excess of 62 million. Growth driven by younger power users Users from Thailand and Vietnam record the highest time spent online which is clearly explained by a significantly large percentage of population under the age of 35. E-commerce starts to make a move Local and regional online retail setups are beginning to capture the Southeast Asian online audience. In the online travel category low cost airlines and meta-search platforms see healthy traffic. Social networking still captures majority of screen time Social Networks capture the largest percentage of consumers time in the region. Facebook continues to be the number one social network with 3 of