tailieunhanh - Principle Marketing - Week 4: S-T-PSegmentation – Targeting - Positioning

Companies cannot appeal to all buyers in the marketplace or in the same way; buyers are too numerous, widely scattered and varied in needs and buying practices; companies vary widely in their abilities to serve different segments of the market. | S-T-P Segmentation – Targeting - Positioning “I don’t know the key to success but the key to failure is trying to please everyone” This template can be used as a starter file for presenting training materials in a group setting. Sections Sections can help to organize your slides or facilitate collaboration between multiple authors. On the Home tab under Slides, click Section, and then click Add Section. Notes Use the Notes pane for delivery notes or to provide additional details for the audience. You can see these notes in Presenter View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, | S-T-P Segmentation – Targeting - Positioning “I don’t know the key to success but the key to failure is trying to please everyone” This template can be used as a starter file for presenting training materials in a group setting. Sections Sections can help to organize your slides or facilitate collaboration between multiple authors. On the Home tab under Slides, click Section, and then click Add Section. Notes Use the Notes pane for delivery notes or to provide additional details for the audience. You can see these notes in Presenter View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables. 1 Why marketers need to S-T-P? Companies cannot appeal to all buyers in the marketplace or in the same way Buyers are too numerous, widely scattered and varied in needs and buying practices Companies vary widely in their abilities to serve different segments of the market Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next. 2 S- Market Segmentation This is another option for an overview using transitions to advance through several slides. 3 T- Market targeting 4 P- Market Positioning 5 Welcome to S-T-P Company aims at designing customer-driven marketing strategies that build the right relationships with the right customers 6 Today’s Overview This is another option for an