tailieunhanh - Lecture E-commerce and e-business for managers - Chapter 19: Online entertainment

online entertainment, entertainment and technology, MP3 and file-transfer technology, amateur and independent artist opportunities, interactive web TV, music and the web, web radio, sports on the web, comedy on the web, online games, online hollywood, future of entertainment. | Chapter 19, Online Entertainment Outline Introduction Online Entertainment Entertainment and Technology MP3 and File-Transfer Technology Amateur and Independent Artist Opportunities Interactive Web TV Music and the Web Web Radio Sports on the Web Comedy on the Web Online Games Online Hollywood Talent Scouting Screen Writing Distribution and Supplies Future of Entertainment Introduction The web is changing the way entertainment is created, purchased and distributed A convergence of technology will create new opportunities File-transfer technology has made distribution simple and controversial Streaming Media Audio and video that is heard and viewed over the Internet Video-on-demand A product of interactive television that allows the viewer to choose their own programming Media convergence The combination of separate forms of media and technology to form new and greater products Introduction Online Entertainment The Web itself is a form of entertainment Many online entertainment sites offer streaming audio, video and related news Movie trailers, music and books are often released on the Internet first Most online entertainment is free Major studios and record companies recognize the importance of the Internet for marketing, advertising and promotions Entertainment and Technology Set-top box technology Offers Web interactivity and resources, television video quality and access to video-on-demand in a single machine Technology convergence will lead to greater interactivity and instant access to entertainment As technology advances so will special effects, computer graphics and communications technology MP3 and File-transfer Technology MP3 A compressed audio format that allows for the easy transfer of high quality audio over the Web File-transfer technology Makes the transfer of compresses files possible File transfer technology . | Chapter 19, Online Entertainment Outline Introduction Online Entertainment Entertainment and Technology MP3 and File-Transfer Technology Amateur and Independent Artist Opportunities Interactive Web TV Music and the Web Web Radio Sports on the Web Comedy on the Web Online Games Online Hollywood Talent Scouting Screen Writing Distribution and Supplies Future of Entertainment Introduction The web is changing the way entertainment is created, purchased and distributed A convergence of technology will create new opportunities File-transfer technology has made distribution simple and controversial Streaming Media Audio and video that is heard and viewed over the Internet Video-on-demand A product of interactive television that allows the viewer to choose their own programming Media convergence The combination of separate forms of media and technology to form new and greater products