tailieunhanh - Lecture Introduction to MIS: Chapter 7 - Jerry Post

Chapter 7 introduce electronic business. After studying this chapter you will be able to understand: What types of products are sold online? How do Web-based services work and why do they change the world? How can customers pay for products and why do you need new payment mechanisms?,. | Introduction to MIS Chapter 7 Electronic Business Jerry Post Technology Toolbox: Paying for Transactions Technology Toolbox: Choosing Web Server Technologies Cases: Retail Sales 1 Outline What types of products are sold online? How do Web-based services work and why do they change the world? How can customers pay for products and why do you need new payment mechanisms? How do firms get revenue from Web ads and how do customers find a site? How do you create an EC Web site? How do portable Internet connections (mobile phones) provide new ways to sell things? When do consumers and businesses pay sales taxes on the Internet? Does the Internet create a global marketplace? What are the costs for cloud computing? 2 Electronic Business Large business Small business/ supplier Customer Salesperson The Internet Orders, Auctions, and EDI Sales and CRM Service, orders, and information Web hosting and Web-based services Consumers 3 Forms of Electronic Commerce Business Consumer Business B2B EDI Commodity auctions Services B2C Consumer-oriented Sales Support Consumer C2B Minimal examples, possibly contract employee sites such as C2C Auction sites (eBay) But many of these are dominated by small business sales. Social networks Marketing Phases Pre-Purchase Static data sites. Promotion. Product specifications. Pictures. Schematics. Pricing. FAQs. Interactive sites. Configuration. Compatibility. Complex pricing. Purchase Transmission security. User identification. Product selection. Payment validation. Order confirmation. Post-Purchase Service. Problem tracking. Sales leads. Resolve problems. Answer questions. Product evaluation. Modifications. Tracking customers. E-Commerce B2C . Sales EC/Total = 5% in 2010-Q4 EC 4Q/Year = 32% Total 4Q/Year = 27% EC Annual 22% average growth rate v. 3% for total Amazon EC 2010-Q4 Total . EC Sales: $ Amazon Sales: $ Billion Amazon is almost 25% of the total! Basic Consumer . | Introduction to MIS Chapter 7 Electronic Business Jerry Post Technology Toolbox: Paying for Transactions Technology Toolbox: Choosing Web Server Technologies Cases: Retail Sales 1 Outline What types of products are sold online? How do Web-based services work and why do they change the world? How can customers pay for products and why do you need new payment mechanisms? How do firms get revenue from Web ads and how do customers find a site? How do you create an EC Web site? How do portable Internet connections (mobile phones) provide new ways to sell things? When do consumers and businesses pay sales taxes on the Internet? Does the Internet create a global marketplace? What are the costs for cloud computing? 2 Electronic Business Large business Small business/ supplier Customer Salesperson The Internet Orders, Auctions, and EDI Sales and CRM Service, orders, and information Web hosting and Web-based services Consumers 3 Forms of Electronic Commerce Business Consumer Business B2B EDI .