tailieunhanh - Lecture Management: A Pacific rim focus - Chapter 7: Strategic management

This lecture introduces you to strategic management. This chapter includes contents: The concept of strategic management, role of competitive analysis in strategy formulation, formulating corporate level strategy, formulating business level strategy, formulating functional level strategy, strategy implementation. | CHAPTER 7 STRATEGIC MANAGEMENT *© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury.© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury. Lecture summary The concept of strategic management Role of competitive analysis in strategy formulation Formulating corporate level strategy Formulating business level strategy Formulating functional level strategy Strategy implementation *© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury.© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury. Concept of strategic management ‘Large-scale action plan for . | CHAPTER 7 STRATEGIC MANAGEMENT *© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury.© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury. Lecture summary The concept of strategic management Role of competitive analysis in strategy formulation Formulating corporate level strategy Formulating business level strategy Formulating functional level strategy Strategy implementation *© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury.© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury. Concept of strategic management ‘Large-scale action plan for interacting with the environment to achieve long-term goals.’ *© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury.© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury. Concept of strategic management Strategic management process Importance of strategic management Levels of strategy *© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury.© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George Sansbury. Concept of strategic management Strategic management process: ‘Process through which managers formulate and implement strategies geared to optimising strategic goal .