tailieunhanh - Lecture Business communication design (2/e): Chapter 12 - Pamela A. Angell

Chapter 12 - Culture: Inside and out. Organizational culture is a corporate way of life that is derived from the national culture but it is a distinct co-culture with its own values, behaviors, and believes. Deep organizational culture is the soul of what the company values and its vision for the future. | 2/e P P T 12 Culture: Inside and Out McGraw-Hill/Irwin A Macro View of Culture We learn culture through interaction with family, friends, and other members of society. © Steve Mason/Getty Images A Macro View of Culture What Is Culture? Culture communally produced and shared model of reality that communicates how people are expected to behave, think, and feel How Do We Learn Culture? Socialization learning through a system of shared interaction with other people A Macro View of Culture FIGURE Macro View of Culture A Macro View of Culture A Macro View of Culture Communication Direct and indirect Rank, status, and age Discussion and debate Working together Intercultural Writing and Speaking Writing from an International Perspective Written greetings Words to use What to include Speaking style Listening Nonverbal Behavior A Macro View of Workforce Inclusion and Diversity Diversity people from many different backgrounds and perspectives Ethnocentrism belief that one’s own culture is . | 2/e P P T 12 Culture: Inside and Out McGraw-Hill/Irwin A Macro View of Culture We learn culture through interaction with family, friends, and other members of society. © Steve Mason/Getty Images A Macro View of Culture What Is Culture? Culture communally produced and shared model of reality that communicates how people are expected to behave, think, and feel How Do We Learn Culture? Socialization learning through a system of shared interaction with other people A Macro View of Culture FIGURE Macro View of Culture A Macro View of Culture A Macro View of Culture Communication Direct and indirect Rank, status, and age Discussion and debate Working together Intercultural Writing and Speaking Writing from an International Perspective Written greetings Words to use What to include Speaking style Listening Nonverbal Behavior A Macro View of Workforce Inclusion and Diversity Diversity people from many different backgrounds and perspectives Ethnocentrism belief that one’s own culture is superior to others A Macro View of Workforce Inclusion and Diversity Race/Ethnicity Race inherited biological characteristics of a group such as skin color, facial features, and other physical variations Ethnicity ethnic heritage and related cultural characteristics of a given group A Macro View of Workforce Inclusion and Diversity Race/Ethnicity (continued) Nonverbal Cultural Differences Hand gestures Eye contact Physical space A Macro View of Workforce Inclusion and Diversity Age Stereotypes about age can damage productivity 1. older phased out by younger, cheaper workers 2. younger not taken seriously A Macro View of Workforce Inclusion and Diversity Socioeconomics Gender Gender Differences Women and Men Communicating professionally Communicating socially A Macro View of Workforce Inclusion and Diversity Sexual Orientation Physical Disabilities Workers with disabilities are an important part of a diverse workforce. © Keith Brofsky/Getty Images A Macro View of Workforce Inclusion and

• Quản trị kinh doanh
• Business communication design
• Business communication
• Lecture Business communication design
• Organizational culture
• Deep organizational culture
• Observable culture
• Business writing design
• Writing process
• Business writing style
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Creating effective messages
• Communication design
• Select channels
• Visual design
• Designing messages
• Business of reports
• Organizing reports
• Informational reports
• Communicating intrapersonally
• Nonverbal communication
• Designing resumes
• Résumé formats
• Designing cover letters
• Employment interview
• Behavioral interviews
• Active listening
• Passive listening
• Casual listening
• Meaning in messages
• Contexts of meaning
• Vague message meanings
• Designing messages with words
• Building arguments
• Designing oral presentations
• Presentation skills
• Writing strategies
• Writing reports
• Collaborative messages
• Interpersonal messages
• Communicating interpersonally