tailieunhanh - Lecture Business communication design (2/e): Chapter 11 - Pamela A. Angell

Chapter 11 - Writing strategies for reports and proposals. When you finish this chapter, you should: Explain how to adapt to your audiences when writing reports and proposals; name five characteristics of effective report content; list the topics commonly covered in the introduction, body, and close of formal reports;. | 2/e P P T 11 Writing Strategies for Reports and Proposals McGraw-Hill/Irwin Use of Direct and Indirect Strategies in Formal and Informal Reports Audience dictates report type. Supervisors and other interested individuals will not require as much contextual information as individuals outside your business. © Zefa Visual Media-Germany/Index Stock Imagery, Inc. Consider the Audience to Determine Strategy Known versus Unknown Audience Determine the Needed Response Use direct strategy if nothing is needed Use indirect strategy if an investment of some kind is required Consider the Audience to Determine Strategy FIGURE An Unknown Audience An unknown or external business audience such as clients or investors may need more detail and explanation to understand your report or proposal. Types of Reports Connected to Strategy Types of Reports and Strategic Approaches Informative = direct Persuasive = indirect Analytical = direct/indirect Writing Reports and Proposals Clearly and Concisely . | 2/e P P T 11 Writing Strategies for Reports and Proposals McGraw-Hill/Irwin Use of Direct and Indirect Strategies in Formal and Informal Reports Audience dictates report type. Supervisors and other interested individuals will not require as much contextual information as individuals outside your business. © Zefa Visual Media-Germany/Index Stock Imagery, Inc. Consider the Audience to Determine Strategy Known versus Unknown Audience Determine the Needed Response Use direct strategy if nothing is needed Use indirect strategy if an investment of some kind is required Consider the Audience to Determine Strategy FIGURE An Unknown Audience An unknown or external business audience such as clients or investors may need more detail and explanation to understand your report or proposal. Types of Reports Connected to Strategy Types of Reports and Strategic Approaches Informative = direct Persuasive = indirect Analytical = direct/indirect Writing Reports and Proposals Clearly and Concisely Organize Arguments and Benefits Sample Proposal A: Recruiting Summer Interns Sample Proposal B: Recruiting Summer Interns Organize Task Plan Information Sample Task Plan Writing Reports and Proposals Clearly and Concisely Write Goals and Objectives Clearly and Specifically Sample Goals and Objectives Sample Proposal in Memo Format Sample Policy Report Sample Justification Report Components of Reports and Design Strategy Executive Summary Typical sources of key points in a report: Headings Topic sentences Enumerations Cause and effect statements Essentials Sample Executive Summary Components of Reports and Design Strategy Introduction Direct strategy application presents your context, basic topic, and suggested solutions or responses right away Indirect strategy application presents your context and basic topic, but does not specifically indicate your suggestions or responses. You are not directing the reader toward your results because you want them to be considered a natural outgrowth .

• Quản trị kinh doanh
• Business communication design
• Business communication
• Lecture Business communication design
• Writing strategies
• Writing reports
• Business writing design
• Writing process
• Business writing style
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Creating effective messages
• Communication design
• Select channels
• Visual design
• Designing messages
• Business of reports
• Organizing reports
• Informational reports
• Communicating intrapersonally
• Nonverbal communication
• Designing resumes
• Résumé formats
• Designing cover letters
• Employment interview
• Behavioral interviews
• Active listening
• Passive listening
• Casual listening
• Meaning in messages
• Contexts of meaning
• Vague message meanings
• Designing messages with words
• Building arguments
• Designing oral presentations
• Presentation skills
• Organizational culture
• Deep organizational culture
• Observable culture
• Collaborative messages
• Interpersonal messages
• Communicating interpersonally