tailieunhanh - Lecture Business communication design (2/e): Chapter 2 - Pamela A. Angell

Chapter 2 - How business communicates. The main contents of this chapter include all of the following: 21st-Century business directions, formal communication networks, informal communication networks, communicating externally. | 2/e P P T 2 How Business Communicates McGraw-Hill/Irwin 21st-Century Business Directions The explosion of information available to businesses has created a maze of data for professionals to manage. © Chad Baker/Getty Images 21st-Century Business Directions Globalization The Maze of Information Management Management information systems (MIS) computer network systems that enable users to access company information Management decision support system (MDSS) helps users make decisions through coordinated corporate databases that contain important company and industry facts Information overload when too much information is received at once 21st-Century Business Directions The Way of Technology Intranets Internal company computer networks that enable employees to communicate and share information World Wide Web (WWW) service provided on the Internet to allow large and small companies to conduct business domestically and internationally Wireless hand-held devices small instruments that offer | 2/e P P T 2 How Business Communicates McGraw-Hill/Irwin 21st-Century Business Directions The explosion of information available to businesses has created a maze of data for professionals to manage. © Chad Baker/Getty Images 21st-Century Business Directions Globalization The Maze of Information Management Management information systems (MIS) computer network systems that enable users to access company information Management decision support system (MDSS) helps users make decisions through coordinated corporate databases that contain important company and industry facts Information overload when too much information is received at once 21st-Century Business Directions The Way of Technology Intranets Internal company computer networks that enable employees to communicate and share information World Wide Web (WWW) service provided on the Internet to allow large and small companies to conduct business domestically and internationally Wireless hand-held devices small instruments that offer software features including spreadsheets, databases, web browsing, and e-mail 21st-Century Business Directions Change and More Change What Is Business Communication? Business communication process of creating structure, relationships, and meaning through the design and exchange of business messages 21st-Century Business Directions FIGURE Typical Organizational Structure 21st-Century Business Directions FIGURE Tall Organizational Structure 21st-Century Business Directions FIGURE Flat Organizational Structure 21st-Century Business Directions Types of Business Messages Structural messages relate to company operating policies or procedures Relational messages interpersonal, in that they build rapport between employees and customers Change messages help the organization adapt and respond to the environment Communicating Internally Internal communication exchange of messages between employees inside the organization How Do Business Messages Flow? Message flow how communication .

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