tailieunhanh - Lecture E-commerce: Business, technology, society (3/e): Chapter 11 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 11: Online service industries. After reading this chapter, you will be able to: Describe the major features of the online service sector. Discuss the trends taking place in the online financial services industry. Identify the key features of the online banking and brokerage, insurance, and real estate industries. Explain why online travel services can be considered the most successful B2C segment. Describe the major trends in the online travel services industry today. Explain why career services online may be the ideal Web business. Identify current trends in the online career services industry. | E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Chapter 11 Online Service Industries NetBank and the Future of Branchless Banking Class Discussion What is the value proposition of online banks Why have stand-alone online banks in the United States not done well What were the key ingredients of NetBank s business model that made it successful Why do most Americans still prefer to use their local branch bank Copyright 2007 Pearson Education Inc. Slide .
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