tailieunhanh - Lecture E-commerce: Business, technology, society (3/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 8 - E-commerce marketing communications. After reading this chapter, you will be able to: Identify the major forms of online marketing communications, understand the costs and benefits of online marketing communications, discuss the ways in which a Web site can be used as a marketing communications tool. | E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Chapter 8 E-commerce Marketing Communications ESPN Motion Targeting the 18-to-34 Males Class Discussion How does the ESPN Motion system differ from ordinary video streaming What is the benefit of this new systems to consumers and to advertisers How does this system avoid Internet congestion Why would sports fans want to watch video advertising that s just like TV Why is user control important on the Internet or on TV Copyright 2007 Pearson Education Inc. Slide .
đang nạp các trang xem trước