tailieunhanh - Lecture E-commerce: Business, technology, society (3/e): Chapter 7 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 7 - E-commerce marketing concepts. After reading this chapter, you will be able to: Identify the key features of the Internet audience, discuss the basic concepts of consumer behavior and purchasing decisions, understand how consumers behave online, describe the basic marketing concepts needed to understand Internet marketing, identify and describe the main technologies that support online marketing,. | E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Chapter 7 E-commerce Marketing Concepts NetFlix Develops and Defends Its Brand Class Discussion What was NetFlix s first business model Why did this model not work and what new model did it develop Why is NetFlix attractive to customers How does NetFlix distribute its videos What is NetFlix s recommender system How does NetFlix use data mining Is video on demand a threat to NetFlix Copyright 2007 Pearson Education Inc. Slide .
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