tailieunhanh - Lecture E-commerce: Business, technology, society (3/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 2 - E-commerce business models and concepts. After reading this chapter, you will be able to: Identify the key components of e-commerce business models, describe the major B2C business models, describe the major B2B business models, understand key business concepts and strategies applicable to e-commerce. | E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Chapter 2 E-commerce Business Models and Concepts Online Groceries Up from the Embers Class Discussion Why do you think failed Why are more traditional grocery chains succeeding today Why would online customers pay the same prices as in the stores plus pay delivery charges What s the benefit to the customer What are the important success factors for FreshDirect Do you think FreshDirect would work in your town Copyright 2007 Pearson Education Inc. Slide .
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