tailieunhanh - Lecture E-commerce: Business, technology, society (3/e): Chapter 1 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 1 - The revolution is just beginning. After reading this chapter, you will be able to: Define e-commerce and describe how it differs from e-business, identify and describe the unique features of e-commerce technology and discuss their business significance, recognize and describe Web applications, describe the major types of e-commerce,. | E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Chapter 1 The Revolution Is Just Beginning Amazon at 10 Profitable at Last Class Discussion Story of Amazon in many ways mirrors story of ecommerce itself Process of continuous change and exploration for profits What are the reasons why people shop at Amazon Why wasn t it profitable from Day 1 When did it become profitable How many of you have used Amazon recently What was your experience Do you think Amazon will remain profitable Copyright 2007 Pearson Education Inc. Slide .
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