tailieunhanh - Lecture Business communication: Developing leaders for a networked world: Chapter 6 - Peter W. Cardon

Chapter 6 - Improving readability with style and design. In this chapter you will learn: Describe and apply the following principles of writing style that improve ease of reading: completeness, conciseness, and natural processing; explain and use navigational design to improve ease of reading; describe and apply the components of the reviewing stage, including a FAIR test, proofreading, and feedback. | Chapter Six Improving Readability with Style and Design McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Describe and apply the following principles of writing style that improve ease of reading: completeness, conciseness, and natural processing Explain and use navigational design to improve ease of reading. Describe and apply the components of the reviewing stage, including a FAIR test, proofreading, and feedback. Improving Ease of Reading with Completeness You can achieve completeness with three basic strategies: providing all relevant information; being accurate being specific Provide All Relevant Information The key to providing all but only relevant information is to plan, write, and review your message strategically Repeatedly asking yourself what information is necessary for the purpose of your message will help you accomplish this. Be Accurate Accuracy, like specificity, strongly . | Chapter Six Improving Readability with Style and Design McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Describe and apply the following principles of writing style that improve ease of reading: completeness, conciseness, and natural processing Explain and use navigational design to improve ease of reading. Describe and apply the components of the reviewing stage, including a FAIR test, proofreading, and feedback. Improving Ease of Reading with Completeness You can achieve completeness with three basic strategies: providing all relevant information; being accurate being specific Provide All Relevant Information The key to providing all but only relevant information is to plan, write, and review your message strategically Repeatedly asking yourself what information is necessary for the purpose of your message will help you accomplish this. Be Accurate Accuracy, like specificity, strongly impacts your readers’ perceptions of your credibility Just one inaccurate statement can lead readers to dismiss your entire message and lower their trust in your future communications as well. Be Specific The more specific you are, the more likely your readers are to have their questions answered If you are not specific, your readers may become impatient and begin scanning and skimming for the information they want Improving Ease of Reading with Conciseness Conciseness implies omitting needless words so that readers can rapidly process your main ideas Comprehension Rate and Sentence Length Figure Avoid Wordy Prepositional Phrases Eliminating extra words allows you to get your ideas across as efficiently as possible. You will often find that you can reduce word count by 30 to 40 percent simply by converting many of your prepositional phrases into single-word verbs. Use Action Verbs When Possible First, find nouns that you can convert to action verbs Second, find forms