tailieunhanh - Lecture Business communication (2/e): Chapter 1 - Flatley, Rentz, Lentz

Chapter 1 - Communicating in the workplace. This chapter includes contents: The importance of communication in business, current challenges, three main categories of business communication, formal and informal communication networks, business communication as a form of problem solving, the contexts for each act of business communication, the business communication process. | one “Communication is a major and essential part of business.” Communicating in the Workplace Overview The importance of communication in business Current challenges Three main categories of business communication Formal and informal communication networks Business communication as a form of problem solving The contexts for each act of business communication The business communication process The Importance of Communication Skills Ninety-four percent of over 2,000 surveyed executives ranked “communicating well” as the most important skill for success. --NFI Research Companies included in BusinessWeek’s list of best places to work cited communication skills the most important trait in a job candidate—more desirable than any other trait besides college major. --BusinessWeek Even More Evidence of Importance Employers surveyed for the Job Outlook 2009 cited communication skills along with related traits such as a strong work ethic, ability to work in a team, and initiative as | one “Communication is a major and essential part of business.” Communicating in the Workplace Overview The importance of communication in business Current challenges Three main categories of business communication Formal and informal communication networks Business communication as a form of problem solving The contexts for each act of business communication The business communication process The Importance of Communication Skills Ninety-four percent of over 2,000 surveyed executives ranked “communicating well” as the most important skill for success. --NFI Research Companies included in BusinessWeek’s list of best places to work cited communication skills the most important trait in a job candidate—more desirable than any other trait besides college major. --BusinessWeek Even More Evidence of Importance Employers surveyed for the Job Outlook 2009 cited communication skills along with related traits such as a strong work ethic, ability to work in a team, and initiative as highly prized qualities in job applicants. --National Association of Colleges and Employers Recruiters who assessed MBA programs gave “communication and interpersonal skills” more ratings of “very important” than any other attribute. --The Wall Street Journal Current Challenges for Business Communicators Ongoing development of new information technologies Increasingly global nature of business Growing diversity in the workplace and in types of workplaces Main Forms of Communication in Business Operational Internal External Personal Companies often use portals or Intranets, such as this one at John Deere to communication with their employees. Courtesy of Deere & Co. Communication Networks Formal Network Well-established, usually along operational lines Depends on certain established forms or “genres” in the company Planned and managed Informal Network Complex Ever changing The Communication Networks in a Division of a Small Manufacturing Company Factors Affecting

• Quản trị kinh doanh
• Business communication
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business messages
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture