tailieunhanh - Lecture Business communication: Developing leaders for a networked world: Chapter 14 - Peter W. Cardon

Chapter 14 - Planning presentations. After completing this chapter, students will be able to: Describe how planning your presentations leads to credibility; analyze presentation audiences in terms of message benefits, learning styles, and communicator styles; organize and gather content for a preview, view, and review; | Chapter Fourteen Planning Presentations McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Describe how planning your presentations leads to credibility. Analyze presentation audiences in terms of message benefits, learning styles, and communicator styles. Organize and gather content for a preview, view, and review. Learning Objectives Develop effective slide presentations. Use the story line approach to presentations. Evaluate your presentations for fairness and effectiveness. Planning the Content of Your Presentation Develop your ideas by identifying the key facts and conclusions related to your topic 14- Analyze Your Audience Who Are the Key Decision Makers? What Will Appeal to Your Audience? What Is the Learning Style of Your Audience? What Will Appeal to Your Audience? Oral communications, especially speeches and presentations, are well suited to strong . | Chapter Fourteen Planning Presentations McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Describe how planning your presentations leads to credibility. Analyze presentation audiences in terms of message benefits, learning styles, and communicator styles. Organize and gather content for a preview, view, and review. Learning Objectives Develop effective slide presentations. Use the story line approach to presentations. Evaluate your presentations for fairness and effectiveness. Planning the Content of Your Presentation Develop your ideas by identifying the key facts and conclusions related to your topic 14- Analyze Your Audience Who Are the Key Decision Makers? What Will Appeal to Your Audience? What Is the Learning Style of Your Audience? What Will Appeal to Your Audience? Oral communications, especially speeches and presentations, are well suited to strong emotional appeal Your speeches and presentations will also include a set of ideas that you want your audience to appreciate analytically What Is the Learning Style of Your Audience? Visual learners learn best from illustrations and simple diagrams to show relationships and key ideas make up about 40 percent of the population 14- Structure Your Presentation with a Clear Preview, View, and Review Typically, your preview occupies roughly 10 to 15 percent of your presentation time Your view takes up the vast majority (85 to 90 percent) of your time The review takes up the least time (5 percent). Creating a Positioning Statement Positioning statement frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them. 14- Providing an Overview Statement Ideally, you can state your overview in one to three sentences in simple, conversational language An overview segments the presentation in terms of key benefits or .