tailieunhanh - Lecture Business driven technology: Chapter 2 - Paige Baltzan, Amy Phillips

Chapter 2 - Identifying competitive advantages. After completing this chapter, students will be able to: Explain why competitive advantages are typically temporary, list and describe each of the five forces in Porter’s Five Forces Model, compare Porter’s three generic strategies, describe the relationship between business processes and value chains. | CHAPTER 2 Identifying Competitive Advantages LEARNING OUTCOMES Explain why competitive advantages are typically temporary List and describe each of the five forces in Porter’s Five Forces Model Compare Porter’s three generic strategies Describe the relationship between business processes and value chains IDENTIFYING COMPETITIVE ADVANTAGES To survive and thrive an organization must create a competitive advantage Competitive advantage – a product or service that an organization’s customers place a greater value on than similar offerings from a competitor First-mover advantage – occurs when an organization can significantly impact its market share by being first to market with a competitive advantage IDENTIFYING COMPETITIVE ADVANTAGES Organizations watch their competition through environmental scanning Environmental scanning – the acquisition and analysis of events and trends in the environment external to an organization Three common tools used in industry to | CHAPTER 2 Identifying Competitive Advantages LEARNING OUTCOMES Explain why competitive advantages are typically temporary List and describe each of the five forces in Porter’s Five Forces Model Compare Porter’s three generic strategies Describe the relationship between business processes and value chains IDENTIFYING COMPETITIVE ADVANTAGES To survive and thrive an organization must create a competitive advantage Competitive advantage – a product or service that an organization’s customers place a greater value on than similar offerings from a competitor First-mover advantage – occurs when an organization can significantly impact its market share by being first to market with a competitive advantage IDENTIFYING COMPETITIVE ADVANTAGES Organizations watch their competition through environmental scanning Environmental scanning – the acquisition and analysis of events and trends in the environment external to an organization Three common tools used in industry to analyze and develop competitive advantages include: Porter’s Five Forces Model Porter’s three generic strategies Value chains THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS Porter’s Five Forces Model determines the relative attractiveness of an industry Buyer Power Buyer power – assessed by analyzing the ability of buyers to directly impact the price they are willing to pay for an item Ways to reduce buyer power include Switching costs – costs that can make customers reluctant to switch to another product or service Loyalty program – rewards customers based on the amount of business they do with a particular organization Supplier Power Supplier power – assessed by the suppliers’ ability to directly impact the price they are charging for supplies (including materials, labor, and services) Supply chain – consists of all parties involved in the procurement of a product or raw material Threat of Substitute Products or Services Threat of substitute products or .

• Quản trị kinh doanh
• Business driven technology
• Lecture Business driven technology
• Organizational information
• Business plug ins
• Identifying competitive advantages
• Buyer power
• Technology plug in
• Business process
• Business process improvement
• Mobile technology
• Personal digital assistants
• Business basics
• Financial statement
• Business intelligence
• Data mining
• Global information systems
• Cultural business challenges
• Creating strong passwords
• Monitor your accounts
• Creating conditional formatting
• Using autofilter
• Goal Seek Command
• Decision making using excel
• Designing database applications
• Database management system
• Microsoft Access
• New blank database
• Simple query wizard
• Advanced queries
• Form wizard in access
• Report wizard
• Designing web pages
• World wide web
• Hypertext Markup Language
• Improving readability
• Navigating in dreamweaver
• Dreamweaver setup
• Gantt chart
• Creating gantt charts with excel
• Central processing unit
• Primary storage
• Enterprise architectures
• Disaster recovery
• Network basics
• Server network
• Information security
• Information security policies
• Information privacy policy
• Ethical computer use policy
• Supply chain management
• Supply chain drivers
• Customer relationship management
• Operational CRM
• Enterprise resource management
• Core ERP component
• Ebusiness model
• Accessing internet information