tailieunhanh - Lecture Understanding business (10/e): Chapter 6 - William G. Nickels, James M. McHugh, Susan M. McHugh
Chapter 6 - Entrepreneurship and starting a small business. After completing this unit, you should be able to: Explain why people take the risks of entrepreneurship; list the attributes of successful entrepreneurs; and describe entrepreneurial teams, intrapreneurs, and home- and web-based businesses; discuss the importance of small business to the american economy and summarize the major causes of small-business failure; summarize the ways to learn about how small businesses operate; | Entrepreneurship and Starting a Small Business Chapter 06 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Explain why people take the risks of entrepreneurship; list the attributes of successful entrepreneurs; and describe entrepreneurial teams, intrapreneurs, and home- and web-based businesses. Discuss the importance of small business to the American economy and summarize the major causes of small-business failure. Summarize the ways to learn about how small businesses operate. Analyze what it takes to start and run a small business. Outline the advantages and disadvantages small businesses have in entering global markets. LEARNING GOALS Chapter Six 6- Founded Roc-A-Fella Records before entering into a joint venture with Def Jam. Maintains control over the Jay-Z brand - including his clothing line and nightclub chain. Regarded as a business leader, he has met with Bill Gates, Warren Buffett and former President Bill Clinton. Profile | Entrepreneurship and Starting a Small Business Chapter 06 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Explain why people take the risks of entrepreneurship; list the attributes of successful entrepreneurs; and describe entrepreneurial teams, intrapreneurs, and home- and web-based businesses. Discuss the importance of small business to the American economy and summarize the major causes of small-business failure. Summarize the ways to learn about how small businesses operate. Analyze what it takes to start and run a small business. Outline the advantages and disadvantages small businesses have in entering global markets. LEARNING GOALS Chapter Six 6- Founded Roc-A-Fella Records before entering into a joint venture with Def Jam. Maintains control over the Jay-Z brand - including his clothing line and nightclub chain. Regarded as a business leader, he has met with Bill Gates, Warren Buffett and former President Bill Clinton. Profile JAY-Z Roc Nation 6- The Age of the Entrepreneur Entrepreneurship -- Accepting the risk of starting and running a business. Opportunity Profit Independence Challenge WHAT is ENTREPRENEURSHIP? 6- Self-directed Self-nurturing Action-oriented Highly energetic Tolerant of uncertainty WHAT DOES IT TAKE to be an ENTREPRENEUR? LG1 Why People Take the Entrepreneurial Challenge 6- Derek Johnson – Launched mass-texting business, Tatango, as an undergrad. Peter Findley – Started Giant Campus, summer camps for middle- and high school age kids on college campuses. Sam Hogg – Started , an electronic gift card aggregator site. John Goscha – Created IdeaPaint after many nights of brainstorming led to enormous sheets of paper plastered all over his dorm walls. Paula Dean – American cook; opened her first restaurant after the age of 50+ SUCCESS KNOWS NO AGE (Spotlight on Small Business) 6- Source: Entrepreneurship, April 2010. YOU’RE NEVER TOO YOUNG to be an .
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