tailieunhanh - Lecture Management information systems (10/e): Chapter 10 - James A. O'Brien, George M. Marakas

Chapter 10 - Supporting decision making. In this chapter students will be able to: Identify the changes taking place in the form and use of decision support in business, identify the role and reporting alternatives of management information systems, describe how online analytical processing can meet key information needs of managers,. | Supporting Decision Making Chapter 10 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Identify the changes taking place in the form and use of decision support in business Identify the role and reporting alternatives of management information systems Describe how online analytical processing can meet key information needs of managers Explain the decision support system concept and how it differs from traditional management information systems Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Explain how the following information systems can support the information needs of executives, managers, and business professionals Executive information systems Enterprise information portals Knowledge management systems Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and . | Supporting Decision Making Chapter 10 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Identify the changes taking place in the form and use of decision support in business Identify the role and reporting alternatives of management information systems Describe how online analytical processing can meet key information needs of managers Explain the decision support system concept and how it differs from traditional management information systems Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Explain how the following information systems can support the information needs of executives, managers, and business professionals Executive information systems Enterprise information portals Knowledge management systems Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and intelligent agents can be used in business Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Give examples of several ways expert systems can be used in business decision-making situations Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Decision Structure Structured (operational) Procedures can be specified in advance Unstructured (strategic) Not possible to specify procedures in advance Semi-structured (tactical) Decision procedures can be pre-specified, but not enough to lead to the correct decision Structured (operational) Procedures to follow when decision is needed can be specified in advance Unstructured (strategic) It is not possible to specify in advance most of the decision procedures to follow Semi-structured (tactical) Decision procedures can be pre-specified, but not enough to lead to the correct decision Multimedia Lecture Support Package to Accompany Basic .