tailieunhanh - Lecture Management information systems (10/e): Chapter 2 - James A. O'Brien, George M. Marakas

Chapter 2 - Competing with information technology. In this chapter you will: Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business, identify several strategic uses of Internet technologies and give examples of how they help a business to gain competitive advantages, give examples of how business process reengineering frequently involves the strategic use of IT,. | Competing with Information Technology Chapter 2 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business Identify several strategic uses of Internet technologies and give examples of how they help a business to gain competitive advantages Give examples of how business process reengineering frequently involves the strategic use of IT Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Identify the business value of using Internet technologies to become an agile competitor or form a virtual company Explain how knowledge management systems can help a business gain strategic advantages Learning Objectives A strategic information system uses IT to help an organization Gain a competitive advantage Reduce a competitive disadvantage Meet other strategic . | Competing with Information Technology Chapter 2 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business Identify several strategic uses of Internet technologies and give examples of how they help a business to gain competitive advantages Give examples of how business process reengineering frequently involves the strategic use of IT Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Identify the business value of using Internet technologies to become an agile competitor or form a virtual company Explain how knowledge management systems can help a business gain strategic advantages Learning Objectives A strategic information system uses IT to help an organization Gain a competitive advantage Reduce a competitive disadvantage Meet other strategic enterprise objectives What is Competitive Advantage? Capability for advantage over competitive forces Leading the industry in some identifiable way Sustains profits above the industry average Hard to maintain over a long period of time Competitive Strategy Concepts What do we know about Competitive Advantage? Leading the industry in some identifiable way, such as Sales, Revenues or New Product Must continually look for that new niche, product, service, etc. WSJ Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Rivalry of Competitors Positive, natural, healthy Threat of new entrants Apple, TRS 80, Commodore, IBM, HP, Compaq, Gateway, Dell, Acer Threat of substitutes Salon shampoo vs Wal-Mart brand VCR vs DVD vs BluRay Customer bargaining power Buy from competitors or don’t buy Suppliers bargaining power Your competitor pays in days not weeks Porter’s Five Forces of Competition Five Competitive Forces = Porter’s Five Forces of Competiton Competition is .

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