tailieunhanh - Lecture Understanding business (10/e): Chapter 15 - William G. Nickels, James M. McHugh, Susan M. McHugh

After studying this chapter you will be able to: Explain the concept of marketing channels and their value; demonstrate how intermediaries perform the six marketing utilities; identify the types of wholesale intermediaries in the distribution system; compare the distribution strategies retailers use; explain the various kinds of non-store retailing; explain the various ways to build cooperation in channel systems; describe logistics and outline how intermediaries manage the transportation and storage of goods. | Distributing Products Chapter 15 Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Explain the concept of marketing channels and their value. Demonstrate how intermediaries perform the six marketing utilities; Identify the types of wholesale intermediaries in the distribution system. Compare the distribution strategies retailers use; Explain the various kinds of non-store retailing. Explain the various ways to build cooperation in channel systems. Describe logistics and outline how intermediaries manage the transportation and storage of goods. LEARNING GOALS Chapter Fifteen 15- The Emergence of Marketing Intermediaries Marketing Intermediaries -- Organizations that assist in moving goods and services from businesses to businesses (B2B) and from businesses to consumers (B2C). They are called intermediaries because they’re in the middle of a series of firms that distribute goods. WHAT are MARKETING INTERMEDIARIES? LG1 15- . . | Distributing Products Chapter 15 Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Explain the concept of marketing channels and their value. Demonstrate how intermediaries perform the six marketing utilities; Identify the types of wholesale intermediaries in the distribution system. Compare the distribution strategies retailers use; Explain the various kinds of non-store retailing. Explain the various ways to build cooperation in channel systems. Describe logistics and outline how intermediaries manage the transportation and storage of goods. LEARNING GOALS Chapter Fifteen 15- The Emergence of Marketing Intermediaries Marketing Intermediaries -- Organizations that assist in moving goods and services from businesses to businesses (B2B) and from businesses to consumers (B2C). They are called intermediaries because they’re in the middle of a series of firms that distribute goods. WHAT are MARKETING INTERMEDIARIES? LG1 15- . Channel of Distribution -- A group of marketing intermediaries that joining together to transport and store goods from producers to consumers. WHAT are MARKETING INTERMEDIARIES? LG1 The Emergence of Marketing Intermediaries 15- Agents and Brokers -- Intermediaries who bring buyers and sellers together and assist in negotiating an exchange but do not take title to the goods. Wholesaler -- An intermediary that sells products to other organizations such as retailers, manufacturers, and hospitals. Retailer -- An organization that sells products to ultimate customers. TYPES of MARKETING INTERMEDIARIES? LG1 The Emergence of Marketing Intermediaries 15- . SELECTED CHANNELS of DISTRIBUTION LG1 The Emergence of Marketing Intermediaries 15- Why Marketing Needs Intermediaries Intermediaries perform marketing tasks faster and cheaper than most manufacturers could provide them. WHY MARKETING NEEDS INTERMEDIARIES Marketing intermediaries make markets more efficient by reducing .

• Quản trị kinh doanh
• Understanding business
• Business trends
• Business ownership
• Business management
• Management of human resources
• Distributing products
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• Establishment
• Biogeographic Areas
• Distributing Endemic
• Dominican Republic
• Biogeography
• Intertidal Barnacles
• Using effective promotions
• Understanding accounting
• Financial information
• Financial management
• Bargain retailers
• Electronic retailing