tailieunhanh - Lecture Business driven technology (Business plug-in): Chapter 18 - Paige Baltzan, Amy Phillips

After studying this chapter you will be able to: Explain the problem associated with business intelligence. Describe the solution to this business problem, describe the three common forms of data-mining analysis? compare tactical, operational, and strategic BI, explain the organization-wide benefits of BI, describe the four categories of BI business benefits. | BUSINESS PLUG-IN B18 Business Intelligence LEARNING OUTCOMES Explain the problem associated with business intelligence. Describe the solution to this business problem Describe the three common forms of data-mining analysis? Compare tactical, operational, and strategic BI LEARNING OUTCOMES Explain the organization-wide benefits of BI Describe the four categories of BI business benefits BUSINESS INTELLIGENCE Business intelligence (BI) – applications and technologies used to gather, provide access to, and analyze data and information to support decision-making efforts Parallels between the challenges in business and challenges of war Collecting information Discerning patterns and meaning in the information Responding to the resultant information The Problem: Data Rich, Information Poor Businesses face a data explosion as digital images, email in-boxes, and broadband connections doubles by 2010 The amount of data generated is doubling every year Some believe it will soon . | BUSINESS PLUG-IN B18 Business Intelligence LEARNING OUTCOMES Explain the problem associated with business intelligence. Describe the solution to this business problem Describe the three common forms of data-mining analysis? Compare tactical, operational, and strategic BI LEARNING OUTCOMES Explain the organization-wide benefits of BI Describe the four categories of BI business benefits BUSINESS INTELLIGENCE Business intelligence (BI) – applications and technologies used to gather, provide access to, and analyze data and information to support decision-making efforts Parallels between the challenges in business and challenges of war Collecting information Discerning patterns and meaning in the information Responding to the resultant information The Problem: Data Rich, Information Poor Businesses face a data explosion as digital images, email in-boxes, and broadband connections doubles by 2010 The amount of data generated is doubling every year Some believe it will soon double monthly The Solution: Business Intelligence Improving the quality of business decisions has a direct impact on costs and revenue BI systems and tools results in creating an agile intelligent enterprise The Solution: Business Intelligence BI enables business users to receive data for analysis that is: Reliable Consistent Understandable Easily manipulated The Solution: Business Intelligence BI can answer tough customer questions OPERATIONAL, TACTICAL, AND STRATEGIC BI Claudia Imhoff, president of Intelligent Solutions, divides the Spectrum of data mining analysis and business intelligence into three categories: Operational Tactical Strategic OPERATIONAL, TACTICAL, AND STRATEGIC BI OPERATIONAL, TACTICAL, AND STRATEGIC BI BI’s Operational Value Richard Hackathorn’s graph demonstrating the value of operational BI BI’s Operational Value The key is to shorten the latencies so that the time frame for opportunistic influences on customers, suppliers, and .

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