tailieunhanh - Bài giảng Quản trị công: Chapter 5 - PGS.TS. Sử Đình Thành

Chapter 5 - Strategic management in public sector organizations public sector organizations. Learning objectives of this chapter: To understand what "strategy", and "strategic management" mean in a public sector context; to be able to prepare a corporate strategy and business plan for their service or organization; to understand the difference between strategic management and strategic planning;. | CHAPTER 5 STRATEGIC MANAGEMENT IN PUBLIC SECTOR ORGANIZATIONS SU DINH THANH LEARNING OBJECTIVES LEARNING OBJECTIVES To understand what strategy and strategic management mean ill a public sector context To be able to prepare a corporate strategy and business plan for a service or organization To understand the difference between strategic management and strategic planning To understand how strategy making is different in a politically driven organization as opposed to strategy making in a private -firm To understand how strategic management and innovation mutually reinforce each other WHAT IS A STRATEGY Plan some sort of consciously intended course of action a guideline to deal with a situation Ploy a specific manoeuvre intended to outwit an opponent or competitor Pattern a pattern in a stream of actions Position a means of locating an organization in an environment - the mediating force or match between organization and environment Perspective paradigm an ingrained way of perceiving the world what personality is to the individual . Source Henry Mintzberg 1987