tailieunhanh - Communications and behaviour change

This document draws on key sources from the disciplines of social psychology, economics and behavioural economics (where the irst two disciplines overlap). We have sought to distil this information into some key factors that are important to consider for anyone developing communications that seek to inluence behaviour, and to develop a framework for applying these factors to the development of a communications strategy. | GON Government Communication Network COI Communications and behaviour change Common Good Foreword .4 What influences people s behaviour .10 Embedding behavioural Conclusions and future Next Appendices Appendix 1 The five-step Appendix 2 Appendix 3